As 2017 came to a close, as many as 1,000 women received free cancer screening at See, Test & Treat programs. Many elements must come together to make these programs happen, and arguably the most important is the CAP Foundation’s donor base.
Among the Foundation’s corporate donors, Hologic, Inc. is the largest supporter.
Hologic, a leading global health care and diagnostics company, sponsors See, Test & Treat at the “Patient Advocate” donation level, the Foundation’s highest level of giving. Tom West, division president, Diagnostics Solutions, at Hologic explains why:
“The number of otherwise underserved women who receive access—in some cases for the very first time—to preventative care makes this a unique program. The volunteers, the physicians—oncologists and pathologists—who are willing to give their time and energy is truly impressive.”
Because See, Test & Treat programs draw more women than the hosting hospital usually handles on a single day, additional equipment and supplies are crucial.
“We have mammography equipment, including our Genius 3D instrument, at the See, Test & Treat events, as well as bone density equipment and our ThinPrep Pap Test,” said West. “These women are able to get their mammograms and their Pap test in one day, as well as additional services, depending on the event, and they also receive education about taking care of their health moving forward.”
When they are on site at a See, Test & Treat event, Hologic representatives, as well as volunteers from other supporting organizations, are quick to observe a key element of success:
“Participating physicians in various cities across the country come together [at See, Test & Treat programs] to share best practices, making it a close-knit community,” West said. “It’s been very rewarding for Hologic to have been involved and to have witnessed the growth of the program.”
In addition to financial support and in-kind donations, members of the Hologic team have been observers in the quarterly discussions between See, Test & Treat hosts and volunteers who seek ways to improve the program.
As an industry leader, Hologic’s commitment can inspire other corporations to get involved. See, Test & Treat provides organizations with the unique opportunity to align with women’s health issues and cancer screening efforts.
For example, Becton, Dickinson and Company and CVS Health are strong supporters of See, Test & Treat, giving at the Foundation’s “Platinum” support level.
Supporters of the CAP Foundation participate in business-to-community promotion by engaging with CAP Foundation stakeholders and supporters through social media participation.
For Hologic, West said, “it’s a way to give back to the community. Hologic has had a strong and serious commitment to women’s health for over 30 years.”
To learn more about corporate sponsorship, please contact Marikay Martin, the CAP Foundation’s director of development, at email@example.com.